What are Accelerated Mobile Pages

 

About AMP Pages

Accelerated Mobile Pages are Google’s new technical update for Mobile only not for desktop and also it is not a SEO ranking factor now.

What is AMP?

AMP defines Accelerated Mobile Pages, this technique created especially for mobile users to open pages faster in the low internet networks.

How to Implement Accelerated Mobile Pages?

To implement AMP for your HTML pages simply you need to create Accelerated mobile pages. Find AMP example code here https://www.ampproject.org/docs/get_started/about-amp.html After created AMP, Google will detect your pages as AMP, if Google found any coding errors it will send error messages to Google webmaster tools or Search Console. You need to fix those errors, after fixing errors you need to fetch as Google, after fetching google will crawl your site again after crawling it will index in Google mobile results as your pages Accelerated Mobile Pages.

Google Confirms Page Rank Going Away Completely

Image taken from Google image re use search results

Finally Page rank is stopped! Confirmed by Google with Search Engine Land.

 SEOs only know the importance of page rank. Because we are getting page rank only with high quality niche back links.

I remember In 2012 I asked to Matt Cutts from my personal twitter "how google assign page rank"? Here is tweet  https://twitter.com/sadanandseo/statuses/211126666653745155, Matt replied “we assign page rank based on links”. Check Matt cutts reply here https://twitter.com/mattcutts/statuses/211130512784363520.

  

I am observing since past two years page rank tool bar is not updated. I felt Google is concentrating on authority of page & domain instead of Page Rank.

But anyway Google is still using their data internally during the ranking algorithm. But the external value of page rank is completely gone away. If you are already having page rank toolbar in your browser, status showing is only for temporary purposes, after two weeks it won’t display. Here is Google's official confirmation source with Search Engine Land.

Google Latest SEO Updates 2015-16

Image taken from Google re use image results

Here are recent SEO Major Updates

1. Search Quality Rating guidelines: https://googlewebmastercentral.blogspot.in/2015/11/updating-our-search-quality-rating.html
2. New webmaster design look: https://googlewebmastercentral.blogspot.in/2016/01/new-year-new-look-introducing-our-new.html
3. Accelerated Mobile Pages (AMP): https://googlewebmastercentral.blogspot.in/2016/01/amp-error-report-preview-in-search.html
4. Mobile Friendly Update: https://googlewebmastercentral.blogspot.in/2015/04/rolling-out-mobile-friendly-update.html
5. New structured data testing tool: https://googlewebmastercentral.blogspot.in/2015/01/new-structured-data-testing-tool.html
6. Doorway Pages Update: https://googlewebmastercentral.blogspot.in/2015/03/an-update-on-doorway-pages.html
7. Google Search Console: https://googlewebmastercentral.blogspot.in/2015/05/announcing-google-search-console-new.html

Source from Google's official blog: https://googlewebmastercentral.blogspot.in/

Keyword Research to Improve Ranks & Beat your Competitors

Are you worrying to select the correct keywords to your business website? Don’t worry I am help you. I am doing keyword research on different categories and observing our competitors websites, finally i want to share some knowledge for online marketers to choose the right keywords.

(Image taken from Google reuse results) Keywords Research

How to select right keywords for Search engines & User Friendly

1.  First select your category and you need to know everything about your category through online research.
2. Do keyword research using Google Ad Words Keyword Ideas Planner and pick up more search keywords. Try to concentrate on long tail keywords.
3. After getting your keywords ideas from Ad-words tool, you can prepare sentence by using your selected keyword, don’t use direct keywords as a sentence.
4. Always insert your target keywords in your Meta title and subheadings
5. Write title for user purpose not for search engines, it means you should write your page title what exactly telling your page. If your title is user friendly you will be ranked very faster, more than your competitor, because user friendly is one of the Google’s ranking factor. 

Here are important tips to get good user impressions and search engine rankings

1. You can select your target keywords, write content according your keywords
2. Next update internal linking to your target keywords, don’t repeat same keywords and same internal hyperlinks in the same article try to use synonyms and unique words.
3. Make sure subheadings in each article with your target keywords
4. Upload relevant images with alt & title attributes.

Conclusion

Keyword research is the primary matter to start SEO. If you can expect rankings in search engines you need to pick up right user friendly keywords and need to optimize your website pages with your target keywords. You can concentrate on Meta title & description, leave it Meta keywords (Meta keywords are not considered by Google).