Content Optimization - SEO Suggestions

Content optimization is one of the major parameter in Search Engine Optimization (SEO). It's search engine ranking factor. Today i am providing you important content optimization techniques to improve your websites traffic & rankings in major search engines in Google, Yahoo and Bing.

Content Optimization Techniques

Suggestions for Content Writers

1. Before write content coordinate with SEO specialist
2. Ask your doubts about topics and keyword suggestions 
3. Discuss about content length & quality things with your SEO's
4. Write content primarily for users
5. Do not copy content from other sites 
6. Do not repeat same keywords in multiple times.
7. Read Google Panda update about content rules and regulations.  

Suggestions for SEO Specialists

1. Do competitor analysis
2. Find competitors blog post topics 
3. Cordinate with your content team 
4. Provide suggestion to your content team about topic
5. Ask to add target keywords in the article
6. Make sure your important keywords in the article title & sub headings
7. Re recheck article duplicate issues and spelling and grammatical mistakes in copyscape
   
8. Update internal linking to your target keywords
9. Upload images with alt tags in the article
10. Update heading tags 

Conclusion

Follow the above instructions to get better rankings and traffic. Develop your content primarily for users, user friendly also one of the google ranking factor now. Make sure. All the best. 

SEO Meta Tags - Suggestions & Techniques

Introduction of Meta Tags

Meta tags are one of the major On Page Search Engine Optimization technique. Here is the meta tags Title, Description, Keywords.

Meta Tags

Types of Meta Tags

Meta Title: Title is the most important on page parameter for SEO. Meta title is one of the Google's ranking factors. When the user search for something in the online, search engines (Google, Yahoo and Bing, etc.) will pick up primarily meta title and provide you relevant information source, That's depend on search query or keyword. That's the reason the meta title is the most important SEO technique. Google will display the maximum length of meta title 512 pixels, write your title below 512 pixels for SEO friendly. Check the tool and test your meta title length or pixels. 

 

Techniques to Write Best SEO Titles

1. Use your important target keywords in the meta title
2. Avoid spelling mistakes
3. Finish your title below 512 pixels
4. Avoid repeated words & keywords in the title
5. Use hyphens or pipe symbol to separate keywords
6. The Title should be SEO friendly as well as informative.

Meta Description

Description means a summary of your page. Google will display your meta description in the search results, that is depending on user's search words. Sometimes search engines collect description from the page content. The Description should be under 157 characters, there is no limit to write meta description and it is not SEO ranking factor, it's completely belongs to user friendly.

 

Tips for writing Meta Description

1. Use your important keywords in the Meta description
2. Check spellings and grammatical corrections
3. Write informative description specially for the users.
4. Try to finish your description between 149 to 157 characters.
5. Do not repeat your meta title in the meta description

Meta Keywords: Google’ does not consider Meta keywords, and it is not ranking factor, Google treats it is spam.

Keyword Suggestions

1. Use your keywords in the Meta title and Meta description
2. If you want to add Meta keywords, you can add only your brand name
3. Do not use your keywords in Meta keywords column

Conclusion

Meta tags are the best technique to get rankings and traffic. Write smart titles for both SEO & User friendly. Target your keywords in the meta title and meta description and increase your click through rate (CTR), it's also one of the Google's ranking factors. All the best!

 

Google Panda 4.2 Update and Recovery Tips

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Google Algorithm Panda 4.2 Update

Google confirmed with search engine land panda 4.2 update on 18^th July. It was affected about 2% to 3% English language queries. The last panda update 4.1 was updated almost ten months ago on September 2014. Google clarifies still we’re rolling out, it’s continued up to a few months and affecting currently on few site pages, slowly it will effect on all pages. Users who are already getting a panda penalty in the last few months, if there are clean everything and maintain high quality content these people will see positive changes in rankings.

Panda

Aim of Google Algorithm Panda

Actually, panda update reduces rankings for low quality websites, as well as provide best ranks for high quality sites. Said Google.

Panda Penalty Recovery tips

1. Remove thin content and update more content with minimum 500 words.
2. Don’t encourage empty pages, try to fill these pages with relevant content.
3. Avoid duplicate content and update unique and user friendly content.
4. Don’t copy content from other websites.

Conclusion

Finally, the major search engine Google says maintain good content in the websites for users. High quality content and websites always will get good rankings in search results.

What is the optimal length of Meta Description

 

About Meta Description

Google says, 150 to 157 characters are the best length of Meta description. Yes, because Google displays 150 to 160 characters in the search results.

Why Meta description is showing more than 157 characters in Google search results?

Digital Media Role observes from the last few months, Meta description shows sometimes 170 to 300 characters in Google SERPs (Search engine results pages). Find the screenshot Google displays more than 280 characters.

Click on image and view large size

I heard many SEO’s are saying, their target Meta description is not showing in Organic results! Yes, because If Google does not understand your target Meta description, Google will pick up relevant description of your page content, that’s depends on your search queries (keywords).

Is Meta Description is SEO ranking Signal?

Definitely not! Meta description is not an SEO ranking signal, it is completely user friendly till now. Similarly, we know already, we can’t write 150 to 160 characters Meta descriptions to explain summary of our page to users.

Conclusion

Write the best and meaningful Meta description for your pages and maintain unique, relevant descriptions to each page to understand primarily for users not for search engines.