AI Digital Marketing Techniques

 Here are practical AI-powered digital marketing techniques you can use today, especially useful for IT/B2B companies or any business focused on lead generation:

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🚀 AI Digital Marketing Techniques

1. AI for Content Creation & SEO

✔ Keyword Research

• AI tools predict high-intent, low-competition keywords.
• Cluster keywords automatically for landing pages, blogs, ads.

✔ SEO Content Generation

• AI writes blogs, product pages, meta tags with SEO scoring.
• Optimize with dynamic internal linking and schema markup.

✔ AI-driven Competitor SEO Analysis

• Auto-track competitors' new pages, backlinks, ranking movements.

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2. AI-Powered Google Ads & LinkedIn Ads

✔ Smart Audience Targeting

• AI builds micro-segments based on job title, behavior, and intent.
• Predict leads most likely to convert.

✔ Predictive Bidding

• AI optimizes CPC & CPA in real-time.
• Automatically increases bids on high-converting users.

✔ Ad Creative Automation

• Generate multiple versions of ad copies, headlines, and creatives.
• Auto-test variations for best performance.

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3. AI for Social Media Marketing

✔ Content Calendar Auto-Generation

• AI creates 30–90 days social calendars.
• Post ideas + hashtags + trending topic suggestions.

✔ Performance Prediction

• Predict which posts will get higher engagement before posting.

✔ Automated Community Management

• AI replies to comments, FAQs, complaints using brand tone.

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4. AI Email Marketing

✔ Predictive Email Personalization

• Send emails based on user behavior (open time, interest, last action).
• Dynamic personalization of subject lines & body content.

✔ Automated Drip Campaigns

• AI triggers emails based on website activity & CRM pipeline stage.

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5. AI Customer Journey Analytics

✔ Lead Scoring

• AI scores leads using past data.
• Sales gets the most qualified leads first.

✔ Buyer Intent Prediction

• AI identifies which users are about to purchase or request demo.

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6. AI Chatbots & Conversational Marketing

✔ 24/7 Smart Chatbots

• Answer FAQs, schedule demos, qualify leads.
• Integrate with HubSpot, Salesforce, Zoho.

✔ AI Lead Qualification

• Ask questions, understand needs, and send leads to the right team.

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7. AI for Website Optimization

✔ Heatmap Analysis

• AI studies scroll depth, clicks, attention zones to improve UX.

✔ AI A/B Testing

• Automatically tests CTAs, colors, headings, layouts.
• Shows the best performing version to new visitors.

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8. AI Video Creation

• AI tools create product demo videos, explainer videos, ads, reels instantly.
• Text-to-video using brand guidelines and voiceover.

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9. AI CRM Automation

• Auto-fill contact details.
• Automated follow-ups.
• Lead routing to sales teams based on intent.

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10. AI-driven Reporting (Power BI Integration)

• Real-time dashboards of SEO, Ads, Social, Email.

Predict ROI, CAC, channel performance trends.

Google Ads Search Certification - Sadananda Rao Kasukurthi

 

GA4 - Google Analytics Certified - Sadananda Rao Kasukurthi

 Successfully completed [GA4] Google Analytics Certification 2024.

Google Digital Unlocked Certificate - Sadanand Kasukurthi - 2022

 

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Content Marketing Certification

Google Digital Unlocked Certification - Sadanand Kasukurthi - 2018

Google AdWords is Now Google Ads

 

From July 24th 2018, Google AdWords became Google Ads. Find full range of campaign options and settings available for Search, Display, video campaigns and more.

What’s New? Google AdWords logo and brand changed, as well as interface of product, support center, billing information etc.

Here is new google AdWords login URL: https://ads.google.com/intl/en_IN/home/ (or)  you can use www.google.com/ads.

But don’t worry these changes will not impact negatively for your campaign navigation, performance and reporting.

Top Ten Social Media Techniques

Do you follow social networking activities frequently? Here are top ten techniques to increase your brand awareness and search engine rankings. We have so many social networks like Google plus, Face book, Twitter, Pinterest, LinkedIn etc. Find top ten social networking tips for your social media strategy.

Top Ten Social Networking Tips

1. Create and update 100% your profile
2. Update your exact location and working phone numbers
3. Create your own communities, Groups and lists
4. Interact with your group members discussions
5. Post regular content in your networks.
6. Subscribe twitter lists and join groups.
7. Share your updated website blog posts in major networks.
8. Create events and invite people.
9. Ask suggestions and questions to members.
10. Create all groups and communities for public not private.

Conclusion

Make sure the above activities frequently and you can track results. Hope the following tips helpful to you.

Google Page Speed Update Mobile Search Ranking Factor

 

Google confirmed Page Speed update today July 9^th 2018. According to google central blog page speed update is rolling out again.

This update is now being released to all users.

It will affect the mobile search rankings for slow sites on the internet. So finally Google confirmed page speed will be a ranking factor for mobile searches.

If your mobile pages are loading slowly in the mobile, if you have a great content, your pages may still rank high.

So you can check your mobile page speed for your websites and make your mobile pages fast with the developers help.

Check your mobile speed insights here Page speed insights.

On Page SEO for Already Sold Out or Out of Stock Items

According to Google algorithms Panda already we know thin content and pages with empty information sites are will be penalized.

So we need to update content for each and every page including products pages and items pages etc to avoid penalties from Google.

I observed few e commerce sites; if product was sold out; the page is showing with empty information. There is no sold-out notice board or stock not available notice or any other call to action notice. I am thinking that is not user or customer friendly site. Customer stays on your page one or two seconds only he will jump to another site so that we will get bounce rate a lot.

Google will penalize to empty and thin content pages. That’s the reason we need to optimize this type of pages.

Here are SEO suggestions for both User and Search Engine Friendly

Instead for empty pages we need to provide some information with at least 300 words to the customers about our sold out item. Primarily we need to optimize content for user friendly to cover the below information and secondary we need to cover search engines with internal linking.

1. Sold out or out of stock board
2. About product
3. Specifications
4. Importance
5. Advantages
6. How many members purchased the item?
7. Why they liked so much specially for that item etc.
8. Call to Action Phone Number
9. If stock is not available try to give other details of your partner niche sites or other friendly dealers information.

Google Webmaster Tools

We have one option in GWT under Google index that is Remove URLs.

If you don’t want indexed or crawl the sold out item URL in Google search results you can use the above option. But I don’t recommend that option except test pages. Because instead of remove that page we need to post some information that will be benefited a lot.

Process we need to do

1. First we need to collect all empty item page URLs for each product site.
2. We need to get product information from the client what I have discussed in the above nine points, after getting information we need to do internal linking and publish again the same page.

Conclusion

Update your item and product pages smartly with detailed information to avoid Google penalties. If Google already indexed your URL there is a chance to get negative ranks to your site.

Content Optimization for SEO Friendly

Is Content Internal Linking will Help to boost your SEO Rankings?

Yes, content internal linking will help to get better rankings in search engine results. It is one of the great on page SEO technique.

How to do content, internal linking?

Here are the simple instructions
1-Give hyperlink to the right keyword, make sure that particular keyword have been a page
2-Update hyper link to your target keywords, which are already have been good information page
3-Do not give irrelevant hyperlinks to irrelevant phrases
4-Your keyword landing page should be full length information

Heading Tags

Heading tags are an SEO ranking factor and it is the most important on page parameter. We have six heading tags h1, h2, h3, h4, h5, and h6. H1 is the highest priority tag and h6 is the lowest priority tag.

When Google visits your landing pages, it will focus on primarily h1, h2 and h3 tags. So update heading tags in your content. Update your main title in H1 tags and you can update remaining tags (h2 and h3) to your sub headings and h4, h5, h6 you can use these tags as a subsection headings.

Strong & Bold Tags

These tags are already SEO ranking factors. Google treats strong tags and bold tags both are same. There is no difference except names, I recommended you can update your brand name in Strong tags.

Images – ALT Tags, and Title Attribute

It is also one of the ranking factors in Google search results. We know already, Google does not understand images, that’s the reason we need to update ALT tags for search engine title tags for users.

About SEO friendly Images

Create your images completely for SEO and user friendly. Here are a few instructions to upload best images on the server.
1. Make sure your image file name and image URL should be with your target relevant keyword
2. The image should be well visible
3. Use own copyrighted Images only
4. Your website logo should be with schema code

Conclusion

Content optimization is one of the primary technique in SEO to get fast ranks in search engines. It will be helpful to the users also. Optimize your content with the following above techniques and get best results. To learn more advance on page techniques you can follow Digital Media Role Blogs.

Penguin is Now Real-time Update

 

Here is the good news from Google, finally google confirmed Penguin 4.0, that is real time now! and also it is a part of core algorithm.

Google’s algorithm Penguin was launched in 2012, it has been fighting on website spam links to non index or to remove bad links in google search results.

Now penguin is Real time Update

yes, previously penguin was updated periodically, but now it will update regularly, it means if your site was affected by penguin you need to remove spam links immediately, after removing your spam links from the site, in one or two crawls by google your spam will be removed and your site will be revoked as usual and you will see the better results instantly, that is real time.

Before penguin real time update, you need to do the same the above process, but you need wait up to release next penguin update from google, but now no need to wait, you need to remove bad links instantly and build good links always and monitor every week your site rankings performance then you will see good results.

Conclusion

“Google penguin 4.0 real time” is a really hopefull update for who are building natural & quality links, that they will get smart results instantly. All the best

What are Accelerated Mobile Pages

 

About AMP Pages

Accelerated Mobile Pages are Google’s new technical update for Mobile only not for desktop and also it is not a SEO ranking factor now.

What is AMP?

AMP defines Accelerated Mobile Pages, this technique created especially for mobile users to open pages faster in the low internet networks.

How to Implement Accelerated Mobile Pages?

To implement AMP for your HTML pages simply you need to create Accelerated mobile pages. Find AMP example code here https://www.ampproject.org/docs/get_started/about-amp.html After created AMP, Google will detect your pages as AMP, if Google found any coding errors it will send error messages to Google webmaster tools or Search Console. You need to fix those errors, after fixing errors you need to fetch as Google, after fetching google will crawl your site again after crawling it will index in Google mobile results as your pages Accelerated Mobile Pages.

Google Confirms Page Rank Going Away Completely

Image taken from Google image re use search results

Finally Page rank is stopped! Confirmed by Google with Search Engine Land.

 SEOs only know the importance of page rank. Because we are getting page rank only with high quality niche back links.

I remember In 2012 I asked to Matt Cutts from my personal twitter "how google assign page rank"? Here is tweet  https://twitter.com/sadanandseo/statuses/211126666653745155, Matt replied “we assign page rank based on links”. Check Matt cutts reply here https://twitter.com/mattcutts/statuses/211130512784363520.

  

I am observing since past two years page rank tool bar is not updated. I felt Google is concentrating on authority of page & domain instead of Page Rank.

But anyway Google is still using their data internally during the ranking algorithm. But the external value of page rank is completely gone away. If you are already having page rank toolbar in your browser, status showing is only for temporary purposes, after two weeks it won’t display. Here is Google's official confirmation source with Search Engine Land.

Google Latest SEO Updates 2015-16

Image taken from Google re use image results

Here are recent SEO Major Updates

1. Search Quality Rating guidelines: https://googlewebmastercentral.blogspot.in/2015/11/updating-our-search-quality-rating.html
2. New webmaster design look: https://googlewebmastercentral.blogspot.in/2016/01/new-year-new-look-introducing-our-new.html
3. Accelerated Mobile Pages (AMP): https://googlewebmastercentral.blogspot.in/2016/01/amp-error-report-preview-in-search.html
4. Mobile Friendly Update: https://googlewebmastercentral.blogspot.in/2015/04/rolling-out-mobile-friendly-update.html
5. New structured data testing tool: https://googlewebmastercentral.blogspot.in/2015/01/new-structured-data-testing-tool.html
6. Doorway Pages Update: https://googlewebmastercentral.blogspot.in/2015/03/an-update-on-doorway-pages.html
7. Google Search Console: https://googlewebmastercentral.blogspot.in/2015/05/announcing-google-search-console-new.html

Source from Google's official blog: https://googlewebmastercentral.blogspot.in/

Keyword Research to Improve Ranks & Beat your Competitors

Are you worrying to select the correct keywords to your business website? Don’t worry I am help you. I am doing keyword research on different categories and observing our competitors websites, finally i want to share some knowledge for online marketers to choose the right keywords.

(Image taken from Google reuse results) Keywords Research

How to select right keywords for Search engines & User Friendly

1.  First select your category and you need to know everything about your category through online research.
2. Do keyword research using Google Ad Words Keyword Ideas Planner and pick up more search keywords. Try to concentrate on long tail keywords.
3. After getting your keywords ideas from Ad-words tool, you can prepare sentence by using your selected keyword, don’t use direct keywords as a sentence.
4. Always insert your target keywords in your Meta title and subheadings
5. Write title for user purpose not for search engines, it means you should write your page title what exactly telling your page. If your title is user friendly you will be ranked very faster, more than your competitor, because user friendly is one of the Google’s ranking factor. 

Here are important tips to get good user impressions and search engine rankings

1. You can select your target keywords, write content according your keywords
2. Next update internal linking to your target keywords, don’t repeat same keywords and same internal hyperlinks in the same article try to use synonyms and unique words.
3. Make sure subheadings in each article with your target keywords
4. Upload relevant images with alt & title attributes.

Conclusion

Keyword research is the primary matter to start SEO. If you can expect rankings in search engines you need to pick up right user friendly keywords and need to optimize your website pages with your target keywords. You can concentrate on Meta title & description, leave it Meta keywords (Meta keywords are not considered by Google).