Keyword Research to Improve Ranks & Beat your Competitors

Are you worrying to select the correct keywords to your business website? Don’t worry I am help you. I am doing keyword research on different categories and observing our competitors websites, finally i want to share some knowledge for online marketers to choose the right keywords.

(Image taken from Google reuse results) Keywords Research

How to select right keywords for Search engines & User Friendly

1.  First select your category and you need to know everything about your category through online research.
2. Do keyword research using Google Ad Words Keyword Ideas Planner and pick up more search keywords. Try to concentrate on long tail keywords.
3. After getting your keywords ideas from Ad-words tool, you can prepare sentence by using your selected keyword, don’t use direct keywords as a sentence.
4. Always insert your target keywords in your Meta title and subheadings
5. Write title for user purpose not for search engines, it means you should write your page title what exactly telling your page. If your title is user friendly you will be ranked very faster, more than your competitor, because user friendly is one of the Google’s ranking factor. 

Here are important tips to get good user impressions and search engine rankings

1. You can select your target keywords, write content according your keywords
2. Next update internal linking to your target keywords, don’t repeat same keywords and same internal hyperlinks in the same article try to use synonyms and unique words.
3. Make sure subheadings in each article with your target keywords
4. Upload relevant images with alt & title attributes.

Conclusion

Keyword research is the primary matter to start SEO. If you can expect rankings in search engines you need to pick up right user friendly keywords and need to optimize your website pages with your target keywords. You can concentrate on Meta title & description, leave it Meta keywords (Meta keywords are not considered by Google).

Content Optimization - SEO Suggestions

Content optimization is one of the major parameter in Search Engine Optimization (SEO). It's search engine ranking factor. Today i am providing you important content optimization techniques to improve your websites traffic & rankings in major search engines in Google, Yahoo and Bing.

Content Optimization Techniques

Suggestions for Content Writers

1. Before write content coordinate with SEO specialist
2. Ask your doubts about topics and keyword suggestions 
3. Discuss about content length & quality things with your SEO's
4. Write content primarily for users
5. Do not copy content from other sites 
6. Do not repeat same keywords in multiple times.
7. Read Google Panda update about content rules and regulations.  

Suggestions for SEO Specialists

1. Do competitor analysis
2. Find competitors blog post topics 
3. Cordinate with your content team 
4. Provide suggestion to your content team about topic
5. Ask to add target keywords in the article
6. Make sure your important keywords in the article title & sub headings
7. Re recheck article duplicate issues and spelling and grammatical mistakes in copyscape
   
8. Update internal linking to your target keywords
9. Upload images with alt tags in the article
10. Update heading tags 

Conclusion

Follow the above instructions to get better rankings and traffic. Develop your content primarily for users, user friendly also one of the google ranking factor now. Make sure. All the best. 

SEO Meta Tags - Suggestions & Techniques

Introduction of Meta Tags

Meta tags are one of the major On Page Search Engine Optimization technique. Here is the meta tags Title, Description, Keywords.

Meta Tags

Types of Meta Tags

Meta Title: Title is the most important on page parameter for SEO. Meta title is one of the Google's ranking factors. When the user search for something in the online, search engines (Google, Yahoo and Bing, etc.) will pick up primarily meta title and provide you relevant information source, That's depend on search query or keyword. That's the reason the meta title is the most important SEO technique. Google will display the maximum length of meta title 512 pixels, write your title below 512 pixels for SEO friendly. Check the tool and test your meta title length or pixels. 

 

Techniques to Write Best SEO Titles

1. Use your important target keywords in the meta title
2. Avoid spelling mistakes
3. Finish your title below 512 pixels
4. Avoid repeated words & keywords in the title
5. Use hyphens or pipe symbol to separate keywords
6. The Title should be SEO friendly as well as informative.

Meta Description

Description means a summary of your page. Google will display your meta description in the search results, that is depending on user's search words. Sometimes search engines collect description from the page content. The Description should be under 157 characters, there is no limit to write meta description and it is not SEO ranking factor, it's completely belongs to user friendly.

 

Tips for writing Meta Description

1. Use your important keywords in the Meta description
2. Check spellings and grammatical corrections
3. Write informative description specially for the users.
4. Try to finish your description between 149 to 157 characters.
5. Do not repeat your meta title in the meta description

Meta Keywords: Google’ does not consider Meta keywords, and it is not ranking factor, Google treats it is spam.

Keyword Suggestions

1. Use your keywords in the Meta title and Meta description
2. If you want to add Meta keywords, you can add only your brand name
3. Do not use your keywords in Meta keywords column

Conclusion

Meta tags are the best technique to get rankings and traffic. Write smart titles for both SEO & User friendly. Target your keywords in the meta title and meta description and increase your click through rate (CTR), it's also one of the Google's ranking factors. All the best!