Google Panda 4.2 Update and Recovery Tips

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Google Algorithm Panda 4.2 Update

Google confirmed with search engine land panda 4.2 update on 18^th July. It was affected about 2% to 3% English language queries. The last panda update 4.1 was updated almost ten months ago on September 2014. Google clarifies still we’re rolling out, it’s continued up to a few months and affecting currently on few site pages, slowly it will effect on all pages. Users who are already getting a panda penalty in the last few months, if there are clean everything and maintain high quality content these people will see positive changes in rankings.

Panda

Aim of Google Algorithm Panda

Actually, panda update reduces rankings for low quality websites, as well as provide best ranks for high quality sites. Said Google.

Panda Penalty Recovery tips

1. Remove thin content and update more content with minimum 500 words.
2. Don’t encourage empty pages, try to fill these pages with relevant content.
3. Avoid duplicate content and update unique and user friendly content.
4. Don’t copy content from other websites.

Conclusion

Finally, the major search engine Google says maintain good content in the websites for users. High quality content and websites always will get good rankings in search results.

What is the optimal length of Meta Description

 

About Meta Description

Google says, 150 to 157 characters are the best length of Meta description. Yes, because Google displays 150 to 160 characters in the search results.

Why Meta description is showing more than 157 characters in Google search results?

Digital Media Role observes from the last few months, Meta description shows sometimes 170 to 300 characters in Google SERPs (Search engine results pages). Find the screenshot Google displays more than 280 characters.

Click on image and view large size

I heard many SEO’s are saying, their target Meta description is not showing in Organic results! Yes, because If Google does not understand your target Meta description, Google will pick up relevant description of your page content, that’s depends on your search queries (keywords).

Is Meta Description is SEO ranking Signal?

Definitely not! Meta description is not an SEO ranking signal, it is completely user friendly till now. Similarly, we know already, we can’t write 150 to 160 characters Meta descriptions to explain summary of our page to users.

Conclusion

Write the best and meaningful Meta description for your pages and maintain unique, relevant descriptions to each page to understand primarily for users not for search engines.

 

Google is rolling out a mobile friendly update

Yes, Google is rolling out a mobile friendly update!

Google said mobile friendly sites are now SEO ranking factor, today updated their mobile friendly algorithm to give rankings to mobile friendly sites on mobile search results.

Primarily this update concentrate on high quality relevant sites which are better readable without zooming and tapping. Page should be avoided unplayable content and horizontal scrolling.

What is the main advantage with this mobile friendly update?

1. This update affects on mobile devices search rankings to all languages and locations for all individual pages.
2. Also, Google said, search query is a still a very strong signal with a high quality content.
3. It is a page wise update not entire sites.

Here are more details and FAQs about mobile friendly update http://googlewebmastercentral.blogspot.in/2015/04/faqs-april-21st-mobile-friendly.html

Is your website is Mobile friendly or not?

Google has confirmed mobile friendly sites are search engine ranking factor. It will be work from April 21^st 2015.

Mobile Friendly

Primarily you can analyze your website in Google official mobile test tool. The following mobile tool provides status of your website and also provides mobile friendly suggestions to get better visibility in all mobile devices.

If your website is not mobile friendly you can update your website with responsive design and get full length mobile friendly guide here.

 

SEO Suggestions

1. Do not disallow images, CSS and java script in robots.txt.
2. Font size should be readable without zooming in mobile devices.
3. Make all pages mobile friendly.
4. Get more suggestions in Google webmaster tools Search Traffic under Mobile usability option.                                            

Conclusion 

Make your sites mobile friendly before 21^st of April. There is a chance to get good results in search engines and mobile search results. To learn more about mobile friendly you can visit