Google Digital Unlocked Certification - Sadanand Kasukurthi - 2018

Google AdWords is Now Google Ads

 

From July 24th 2018, Google AdWords became Google Ads. Find full range of campaign options and settings available for Search, Display, video campaigns and more.

What’s New? Google AdWords logo and brand changed, as well as interface of product, support center, billing information etc.

Here is new google AdWords login URL: https://ads.google.com/intl/en_IN/home/ (or)  you can use www.google.com/ads.

But don’t worry these changes will not impact negatively for your campaign navigation, performance and reporting.

Top Ten Social Media Techniques

Do you follow social networking activities frequently? Here are top ten techniques to increase your brand awareness and search engine rankings. We have so many social networks like Google plus, Face book, Twitter, Pinterest, LinkedIn etc. Find top ten social networking tips for your social media strategy.

Top Ten Social Networking Tips

1. Create and update 100% your profile
2. Update your exact location and working phone numbers
3. Create your own communities, Groups and lists
4. Interact with your group members discussions
5. Post regular content in your networks.
6. Subscribe twitter lists and join groups.
7. Share your updated website blog posts in major networks.
8. Create events and invite people.
9. Ask suggestions and questions to members.
10. Create all groups and communities for public not private.

Conclusion

Make sure the above activities frequently and you can track results. Hope the following tips helpful to you.

Google Page Speed Update Mobile Search Ranking Factor

 

Google confirmed Page Speed update today July 9^th 2018. According to google central blog page speed update is rolling out again.

This update is now being released to all users.

It will affect the mobile search rankings for slow sites on the internet. So finally Google confirmed page speed will be a ranking factor for mobile searches.

If your mobile pages are loading slowly in the mobile, if you have a great content, your pages may still rank high.

So you can check your mobile page speed for your websites and make your mobile pages fast with the developers help.

Check your mobile speed insights here Page speed insights.

On Page SEO for Already Sold Out or Out of Stock Items

According to Google algorithms Panda already we know thin content and pages with empty information sites are will be penalized.

So we need to update content for each and every page including products pages and items pages etc to avoid penalties from Google.

I observed few e commerce sites; if product was sold out; the page is showing with empty information. There is no sold-out notice board or stock not available notice or any other call to action notice. I am thinking that is not user or customer friendly site. Customer stays on your page one or two seconds only he will jump to another site so that we will get bounce rate a lot.

Google will penalize to empty and thin content pages. That’s the reason we need to optimize this type of pages.

Here are SEO suggestions for both User and Search Engine Friendly

Instead for empty pages we need to provide some information with at least 300 words to the customers about our sold out item. Primarily we need to optimize content for user friendly to cover the below information and secondary we need to cover search engines with internal linking.

1. Sold out or out of stock board
2. About product
3. Specifications
4. Importance
5. Advantages
6. How many members purchased the item?
7. Why they liked so much specially for that item etc.
8. Call to Action Phone Number
9. If stock is not available try to give other details of your partner niche sites or other friendly dealers information.

Google Webmaster Tools

We have one option in GWT under Google index that is Remove URLs.

If you don’t want indexed or crawl the sold out item URL in Google search results you can use the above option. But I don’t recommend that option except test pages. Because instead of remove that page we need to post some information that will be benefited a lot.

Process we need to do

1. First we need to collect all empty item page URLs for each product site.
2. We need to get product information from the client what I have discussed in the above nine points, after getting information we need to do internal linking and publish again the same page.

Conclusion

Update your item and product pages smartly with detailed information to avoid Google penalties. If Google already indexed your URL there is a chance to get negative ranks to your site.

Content Optimization for SEO Friendly

Is Content Internal Linking will Help to boost your SEO Rankings?

Yes, content internal linking will help to get better rankings in search engine results. It is one of the great on page SEO technique.

How to do content, internal linking?

Here are the simple instructions
1-Give hyperlink to the right keyword, make sure that particular keyword have been a page
2-Update hyper link to your target keywords, which are already have been good information page
3-Do not give irrelevant hyperlinks to irrelevant phrases
4-Your keyword landing page should be full length information

Heading Tags

Heading tags are an SEO ranking factor and it is the most important on page parameter. We have six heading tags h1, h2, h3, h4, h5, and h6. H1 is the highest priority tag and h6 is the lowest priority tag.

When Google visits your landing pages, it will focus on primarily h1, h2 and h3 tags. So update heading tags in your content. Update your main title in H1 tags and you can update remaining tags (h2 and h3) to your sub headings and h4, h5, h6 you can use these tags as a subsection headings.

Strong & Bold Tags

These tags are already SEO ranking factors. Google treats strong tags and bold tags both are same. There is no difference except names, I recommended you can update your brand name in Strong tags.

Images – ALT Tags, and Title Attribute

It is also one of the ranking factors in Google search results. We know already, Google does not understand images, that’s the reason we need to update ALT tags for search engine title tags for users.

About SEO friendly Images

Create your images completely for SEO and user friendly. Here are a few instructions to upload best images on the server.
1. Make sure your image file name and image URL should be with your target relevant keyword
2. The image should be well visible
3. Use own copyrighted Images only
4. Your website logo should be with schema code

Conclusion

Content optimization is one of the primary technique in SEO to get fast ranks in search engines. It will be helpful to the users also. Optimize your content with the following above techniques and get best results. To learn more advance on page techniques you can follow Digital Media Role Blogs.