October 24, 2015

Keyword Research to Improve Ranks & Beat your Competitors

Are you worrying to select the correct keywords to your business website? Don’t worry I am help you. I am doing keyword research on different categories and observing our competitors websites, finally i want to share some knowledge for online marketers to choose the right keywords.
how to do keyword research
(Image taken from Google reuse results) Keywords Research

How to select right keywords for Search engines & User Friendly

  1.  First select your category and you need to know everything about your category through online research.
  2. Do keyword research using Google Ad Words Keyword Ideas Planner and pick up more search keywords. Try to concentrate on long tail keywords.
  3. After getting your keywords ideas from Ad-words tool, you can prepare sentence by using your selected keyword, don’t use direct keywords as a sentence.
  4. Always insert your target keywords in your Meta title and subheadings
  5. Write title for user purpose not for search engines, it means you should write your page title what exactly telling your page. If your title is user friendly you will be ranked very faster, more than your competitor, because user friendly is one of the Google’s ranking factor. 

Here are important tips to get good user impressions and search engine rankings

  1. You can select your target keywords, write content according your keywords
  2. Next update internal linking to your target keywords, don’t repeat same keywords and same internal hyperlinks in the same article try to use synonyms and unique words.
  3. Make sure subheadings in each article with your target keywords
  4. Upload relevant images with alt & title attributes.

Conclusion

Keyword research is the primary matter to start SEO. If you can expect rankings in search engines you need to pick up right user friendly keywords and need to optimize your website pages with your target keywords. You can concentrate on Meta title & description, leave it Meta keywords (Meta keywords are not considered by Google).