social media marketing strategy

 

What is Social Media?

Social media is a powerful technology to engage with people socially. Through social media

we will interact with people very easy. It is good platform to sharing photos, videos, news and events.

How to do Social Media Marketing?

Here are important instructions

1. Create your own profiles and pages
2. Update your profile or page about page with email, phone number and contact address
3. Upload good visible profile photo and cover photos
4. Create your brand groups and communities

Social Media Networking

We have many social networking sites. Millions of people have been using the following social networks Facebook, Google plus, twitter, LinkedIn, Pinterest and more. People are using these networks 2 to 3 hours (approximately) per day.

After creating your brand pages and profiles you can start social networking activities. Post content every day in your networks. Give replies to user comments and questions in the same day.

Need to avoid the following bad social media techniques

1. Don’t ask likes to your friends
2. Don’t follow to many irrelevant profiles
3. Don’t post fake news and irrelevant post titles

How social content helps to search engines?

Major search engines Google, Yahoo and Bing will pick up your social content to display in search results but keep in mind it is not ranking factor.

Conclusion

Social media networking is the simple process to get relevant traffic, instant leads and profits to your business.

concentrate on content not backlinks

 

Do you concentrate on your content? The content is always important for search engines. Google and other major search engines Yahoo and Bing want every time fresh information to give users.

What is Quality Content? And Tips for Writing Good information

It means relevant information is called quality content. You need to explain about your page in detail to users.

1. Don’t copy information from other websites, because duplicate content websites will be getting a penalty by Google.
2. Always write unique content
3. Re check grammar and spelling mistakes
4. Include your target keywords in content, but don’t repeat keywords continuously on the same page.
5. Optimize your content with internal linking. Give relevant internal and external hyperlinks to the relevant long tail keyword phrases.
6. Make sure relevant images, graphs, charts and videos in your page
7. Write minimum 300 and words and more
8. Explain clearly about the topic from introduction to conclusion about advantages and disadvantages.
9. Read your competitors’ articles to get content idea and topics.

 About Backlinks

Yes, before in 2009 and 2010 we have worked for only backlinks after Google algorithms penguin and panda update back link concept are dead it means page rank is not a matter. Now a days Quality content only considered in search engines to get better results.

If you want to build back-links you can get only niche links which are related to your business. Try to build High authority natural back links. My strong suggestion is to write good articles every day and share to users in social networks and share some knowledge with them. Google said, Write your articles primarily for Users not for search engines.

Conclusion

Now a days every industry wants internet marketing or online marketing. So in the present competitive world we need to upgrade our SEO techniques to our websites to get top rankings in search results such as traffic and leads. Hope the above tips will help to write SEO friendly content for your business websites in 2015.

What are your SEO Techniques for 2015

 

SEO is forever don’t trust negative comments from others. Follow the simple techniques for your website and get top ranking, traffic and positive results. First I can explain about on page SEO ranking factors. We have already in success track to using the SEO on page parameters.

On page optimization instructions

1. Make sure your website in responsive design.
2. Make sure your website navigation for user friendly
3. Update robots.txt file to understand your website navigation for search engines and block unnecessary pages in robots file.
4. Redirect your website pages everything with www.
5. Generate and update xml sitemap for web pages, images & videos.
6. Create general sitemap for users.
7. Select right business keywords for your website.
8. Create your URLs for search engine friendly; avoid numbers and special characters in page URLs. Use hyphens instead for underscores.
9. Post unique and informative content about your page. Avoid keyword stuffing. It means don’t use repeat keywords in the content of page. Update content internal linking with right direction landing pages to users.
10. Write Meta tags (title and description), H1 tags, Alt tags for web pages. Make sure your Meta title in 49 to 55 characters (Google recommended 512 pixels). We are highly recommended 49 characters.
11. About heading tags you can use H1 per page only one; you can put remaining sub headings in h2, h3 to h6.
12. Fix broken links (404 or page not found pages).
13. Create custom 404 pages. (https://support.google.com/webmasters/answer/93641?hl=en)
14. Check you page speed and fix errors to load your web pages faster in browsers.

About E commerce websites

1. Update customer reviews
2. Upload product presentation videos
3. Post questions and answers to users.
4. Install social sharing buttons
5. Provide search option button
6. Clear call to action button
7. Make sure trusted certified security cards for payments
8. Update breadcrumbs. Here is explanation about breadcrumb http://www.hongkiat.com/blog/breadcrumb-navigation-examined-best-practices-examples/
9. Update high quality product images
10. Write product clear description
11. Provide company details with phone number and address.

Read more information about e commerce SEO for already sold out or out of stock items if Google indexed those pages already. After fixing on page to your website you can start off page SEO.

Here are important off page SEO techniques

1. Submit your website in high authority search engines
2. Submit your website in high authority Local directories
3. You can do social bookmarking in high authority sites
4. Create PDF’s and submit in top sites with fresh and unique content
5. Create informative videos and upload majorly in YouTube about your topics
6. Image submissions are the best technique to attract users
7. Write best unique articles and submit in high authority article sites like ezinearticles.
8. Post your updated information in major social networks Google plus, twitter, face book and LinkedIn, pinterest and tumbler.

Conclusion

The above all SEO techniques help to your website presence in online top and these techniques will improve your keyword rankings in top search engines Google, Yahoo and Bing.